Every person has their why. The thing that gets them up in the morning and fuels their lives.

Some people do it for the love of animals. Others do it to make their communities better. But no matter what it is that drives them, they won’t let anything—even getting sick—stand in their way.

Theraflu proudly celebrates the inner fire that motivates these individuals in an unscripted, docu-style series of videos of those people to go beyond what’s expected.